Don Julio 1942 Peggy Gou

In early 2025, Don Julio 1942 launched its first-ever global product collaboration with the world-renowned DJ and style icon Peggy Gou.
The partnership centers around a limited-edition bottle titled Don Julio 194구 (the Korean character “구” is pronounced “Gou”). This collaboration bridges the world of luxury tequila with global nightlife and electronic music culture.
The Limited Edition Bottle
Designed entirely by Peggy Gou, the bottle is a reimagining of the iconic tall 1942 silhouette. Key design features include:
Color Palette: A striking mix of reflective mint green and deep purple.
Details: A holographic “194구” label and an elevated chrome cap.
Packaging: The box includes a hand-drawn illustration with “shimmer” effects and a personal message from Peggy about the design’s balance.