Absolut Unique - 2012

Absolut Unique is a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, Absolut had to re-engineer the entire production process. Described as “carefully orchestrated randomness,” the process involved setting up splash guns and color-generating machines programmed with complex coating, pattern and placement algorithms to ensure that no two bottles are alike. 38 bright colors were used, and 51 abstract patterns were applied to the bottles.