Absolut Comeback "2019"

End of the year limited edition bottle for 2019. The meaning behind the broken glass is about recycling and sustainability. The bottle is made from more than 41% recycled glass, like all Absolut bottles.
Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems.